Social media guidelines
There are over 20.5 million active social media users in Australia, which is about 80% of the population. It’s a powerful tool that allows the NSW Government to connect with the communities we serve in an immediate, familiar, and accessible way. When done well, social media can build meaningful connections, enhance trust, mitigate misinformation, change behaviour, and form communities.
These guidelines are designed to explain how NSW Government agencies can effectively use social media to serve their communities. Anyone managing official NSW Government social media accounts may use the guidelines to find best-practice advice for providing customers with consistent, high-quality experiences. They are designed to meet the social media needs of teams with varying levels of experience.
The advice provided in these guidelines is general in nature and may not apply to every circumstance. They should be used alongside relevant NSW Government, departmental and agency-specific policies.