What your agency can expect when migrating to nsw.gov.au
Find out about the support and training the OneCX Program provides, what your content will look like on nsw.gov.au, and the benefits of our world-class web platform.
Collaborative working and the migration process
OneCX will assign a highly skilled cross-functional team to support you through the migration process.
Together, you’ll work through the 4 main phases of the work:
- Pre-discovery: This is when we'll understand your change readiness and secure buy-in from your senior leaders.
- Discovery: This is the information-collection phase and includes activities like an audit of your website content, assessing technical requirements, and determining skills and training needs.
- Planning: We'll work with you to agree on the vision and scope for the migration, establish working groups and finalise a partnership agreement.
- Delivery: This is when we'll build your pages. It involves drafting, reviewing and approval of content, development work and training for members of your team. Your new site will be published.
Read more about The migration process and how to prepare for it.
The Agile method
The OneCX Program team uses the Scaled Agile Framework (SAFe) methodology.
It helps us ensure:
- quarterly planning meetings with agencies. See how to join the program
- better resource allocation by prioritising at a program level
- common products and challenges are identified
- greater engagement with project stakeholders
- improved risk management
- faster delivery with better results.
Read more about the benefits of SAFe and how it works in practice.
Change management support
The OneCX Program supports you and your agency through the migration journey. This includes understanding any impacts and key considerations for your agency.
Your change advisor will work with you to:
- determine the relevant stakeholders and content approval process
- collaborate on a future state impact assessment
- conduct a training needs analysis for your team
- establish a communications strategy, and provide support and resources
- set up regular meetings to discuss any challenges or opportunities presented by the migration.
Training and skills uplift
The OneCX Program provides online training and multiple support opportunities to empower your agency to manage its own pages on nsw.gov.au.
Your staff who'll manage the agency's content will receive:
- training in the Content Management System (CMS) via online modules on the Learning Management System (LMS)
- ongoing support from trainers and subject matter experts through:
- refresher sessions and drop-in Q&As
- on-demand learning modules
- regular Content Community education sessions
- nsw.gov.au Help Hub, which supports agencies to create, publish and maintain content on nsw.gov.au. You'll be able to find answers to common questions, follow step-by-step guides, report a bug, or request a feature such as a webform.
As at 31 December 2025
Content that focuses on the customer
You'll be supported in uplifting your content as we move it to nsw.gov.au.
We deliver a customer-centred approach that results in:
- improved accessibility, readability, personalisation and quality assurance for your content
- purpose-built information architecture for your site
- multilingual support for your customers
- easy-to-navigate design using our many components.
These elements deliver an improved digital experience for the people of NSW, making each online interaction intuitive and useful.
Enhanced findability
We ensure that customers can easily find the content they're looking for.
Many nsw.gov.au customers come to the website via search rather than directly through a website URL.
- More than 49% of traffic comes via a search engine*, such as Google.
- The search function on nsw.gov.au also has a very high volume, with more than 80,000 searches on a quiet month.
The nsw.gov.au team are consistently improving our website’s content findability through SEO (search engine optimisation) and enhancing the capability of our internal search engine.
Learn more about How users will find your content on nsw.gov.au.
*Source: Google Analytics, 1 May-30 November 2025.
nsw.gov.au groups information in 21 main topics that are focused on customer behaviour, rather than government departments.
This customer-centric approach means users can locate information and complete tasks with ease, saving time and effort.
The topics were devised based on formal research conducted into the four customer archetypes for nsw.gov.au: citizen, business, visitor and public servant.
User research is conducted quarterly to help understand navigation patterns and ensure the 21 topics remain relevant.
Learn more about How users will find your content on nsw.gov.au.
Keeping your agency's identity
After migration, your agency owns its content on nsw.gov.au. This means your content team is responsible for writing and updating it (with your subject matter experts).
Read about How your agency will publish content after migration.
For your marketing materials, we can keep 'vanity URLs' for a period of time. (Vanity URLs are shortened URLs that look better in print and are easier to remember.) Discuss this with our team.
Branding and visual style
Your agency will have a landing page within nsw.gov.au, along with a dedicated URL.
Some examples include:
This will help give your agency its own identity and help customers understand your purpose and mission.
You can also use iconography and graphics to help differentiate your pages.
Branding on nsw.gov.au
nsw.gov.au is the face of the NSW Government and uses the Masterbrand corporate colour palette.
The visual design of nsw.gov.au takes guidance from both the NSW Government Brand Framework and the NSW Design System. We use the standards to ensure a consistent and distinctive visual identity across the site.
We also support Co-brand website migrations.
As the face of the NSW Government, nsw.gov.au falls into the Masterbrand brand category, and uses the Masterbrand corporate colour palette.
The design of pages and components aligns to the NSW Design System.
Agencies wishing to co-brand their pages with non-corporate colour palettes or agency-specific logos must apply for a brand exemption.
Brand exemptions are coordinated by the NSW Government Brand Team and require Minister approval. For more information, see the NSW Government Brand Framework.
See some non-corporate colour palettes we've used for a strategy, program, and campaign:
Agencies under the independent, endorsed and standalone brand categories may be considered for inclusion on nsw.gov.au, on a case-by-case basis with limited brand implementation.
To find out more, contact the OneCX Program team.
nsw.gov.au can support the NSW Aboriginal Branding Guidelines by allowing for an Aboriginal colour palette on specific pages that are aimed at Aboriginal audiences or related to Aboriginal content.
See examples of Aboriginal branding:
Websites that won't move to nsw.gov.au
All agencies will migrate content to nsw.gov.au, unless your organisation:
- is an endorsed, independent or standalone brand (no Waratah logo)
- is a state-owned corporation
- is a Public Financial Corporation
- has a statutory officer (not subject to the control and direction of the Minister) as the agency head
- is a school, TAFE or other training institution
- is an emergency service
- has an intended audience who are outside NSW
- requires complex data management.
If you believe your agency is exempt from moving its website to nsw.gov.au, you must seek an exemption. To find out how, contact the OneCX Program team.
Learn more about the brand exemption framework. If you have further questions, email nswgovbranding@customerservice.nsw.gov.au.
To launch and maintain your website outside nsw.gov.au, you'll still need to follow existing government policies and guidance, such as the Digital Design System.
What’s out of scope
The key areas that are out of scope for this program are:
- intranets and other internal-facing digital products
- mobile apps
- social media
- custom tools or functionality that agencies would continue to maintain (as part of this work, we may develop an API to allow customers to access data from nsw.gov.au)
- online transactions that would be on Service NSW
- websites that are exempt from the program.
The agency experience
Read about other agencies and their experience migrating to nsw.gov.au.
The nsw.gov.au platform
nsw.gov.au helps your agency deliver a seamless, secure, and user-centric digital experience that meets the highest standards, builds trust and aligns with government priorities.
We focus on:
- Security –security-by-design framework aligned with leading standards that significantly reduces security risks and safeguards your agency.
- Performance – high performing platform with continuous monitoring, performance enhancements, and stress testing.
- Customer experience – a customer-centric approach that delivers an improved digital experience for the people of NSW.
- Author experience – CMS that supports your team in managing and producing digital content quickly and effectively.
- Quality and delivery – high quality controls through global testing, automated quality assurance, and rigorous user acceptance testing.
- Data and privacy –compliance with privacy standards through regular audits and secure data practices, and support for effective data management and use while protecting user privacy
Read more about How nsw.gov.au is built and what it can do.
Contact us and subscribe
Agencies can:
Contact the OneCX Program for further details.
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