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Criteria for consolidation

We prioritise websites for consolidation based on 4 factors. 

  1. User impact 
    How many people visit this website? Will consolidation improve the customer’s experience? 
  2. Cost 
    How much does it cost the agency to run the website? Can we achieve significant cost savings with consolidation?  
  3. Readiness  
    Is the agency able to consolidate and close down a website in the next three months without negative impact to existing contracts? What’s in their portfolio pipeline? 
  4. Requirements
    Does the website contain bespoke features or functionality – tools, calculators, connections to backend systems – that would be out of scope for an MVP or consolidation?

The work undertaken will be underpinned by the all-of-government communication framework pillars — connect, customer-centric and innovate. 

Cost benefit and user impact analysis

High cost benefit 
Low user impact 

Where one agency’s website maintenance costs span multiple websites, it may make sense to retire small websites with little traffic in order to achieve savings quickly. 

High cost benefit 
High user impact 

The majority of project teams will focus on consolidation eligible projects in this category due to their potential to improve end-to-end customer experience and provide cost savings to the government. 

Low cost benefit 
Low user impact 

These websites are low priority to be consolidated into 

Agencies will be asked to review whether these sites can be retired, or if they are able to manage consolidation into with some training on the platform.

Low cost benefit 
High user impact 

Websites where cost benefits may not be immediately realised will be lower priorities for consolidation, however there will be a focus on improving user journey from to the agency website. 


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