The NSW Seniors Festival Expo in Darling Harbour is one of Australia's leading events for people aged 60 and over, attracting more than 16,500 attendees from across metropolitan Sydney, Greater Sydney, Newcastle, Wollongong and the Blue Mountains.
More than 90 exhibitors are expected to take part at the event from 10-11 March 2027, showcasing products, services and programs across health, travel, lifestyle, technology, community services and more.
Exhibiting at the expo at the ICC Sydney gives you the opportunity to connect directly with older people who are actively seeking information, products, services and experiences that support their lifestyle, wellbeing and independence. Whether your goal is to generate leads, increase brand awareness, launch a new product or build relationships with existing customers, the expo provides a powerful face-to-face marketing opportunity.
The NSW Seniors Festival Expo is a unique opportunity to engage with a highly targeted audience through a trusted NSW Government event. The event runs alongside the popular Premier's Gala Concerts in the neighbouring TikTok Entertainment Centre, which attract more than 20,000 attendees, helping drive visitor traffic and creating a vibrant festival atmosphere.
Visitors spend an average of 90 minutes at the expo, giving exhibitors valuable time to have meaningful conversations, demonstrate products and build lasting customer connections.
NSW Seniors Festival 2027 exhibitor packages
Pricing (inc GST)
- Early-bird rate: $6,100
- Standard rate: $6,800
- Government rate: $2,250
- Community rate: $2,250
- Early-bird custom build rate: $4,500
- Standard custom build rate: $5,000
Package inclusions
- 3m x 3m standard exhibition space
- 1 trestle table
- 2 chairs
- 2 lights
- Exhibitor-name signage
- 4-amp power connection
- Standard carpet
- Listing on the NSW Seniors Festival website, including a link to your organisation's website.
Custom-built stands are at the exhibitor's own cost. Floor space only.
Pricing (inc GST)
- Early-bird rate: $9,100
- Standard rate: $10,100
- Government rate: $4,500
- Community rate: $4,500
- Early-bird custom build rate: $6,300
- Standard custom build rate: $7,000
Package inclusions
- 6m x 3m standard exhibition space
- 2 trestle tables
- 4 chairs
- 2 lights
- Exhibitor-name signage
- 4-amp power connection
- Standard carpet
- Listing on the NSW Seniors Festival website, including a link to your organisation's website.
Custom-built stands are at the exhibitor's own cost. Floor space only.
Pricing (inc GST)
- Early-bird rate: $12,600
- Standard rate: $13,550
- Government rate: $6,600
- Community rate: $6,600
- Early-bird custom build rate: $9,100
- Standard custom build rate: $10,000
Package inclusions
- 6m x 6m standard exhibition space
- 3 trestle tables
- 6 chairs
- 2 lights
- Exhibitor-name signage
- 4-amp power connection
- Standard carpet
- Listing on the NSW Seniors Festival website, including a link to your organisation's website.
Custom-built stands are at the exhibitor's own cost. Floor space only.
Pricing (inc GST)
- Early-bird rate: $15,400
- Standard rate: $15,850
Package inclusions
- 9m x 9m standard exhibition space
- Exhibitor-name signage
- 4-amp power connection
- Standard carpet
- Back wall
- Listing on the NSW Seniors Festival website, including a link to your organisation's website.
Custom-built stands are at the exhibitor's own cost. Floor space only.
Sponsorship opportunities
Looking to maximise your exposure? Sponsorship packages combine exhibition space with additional promotional benefits, including website recognition, advertising opportunities, social media promotion, e-newsletter features and exposure to Premier's Gala Concert audiences.
Full details are available in the prospectus.
Exhibitor and Sponsorship Prospectus
Download the NSW Seniors Festival 2027 Exhibitor and Sponsorship Prospectus for exhibition packages and pricing, sponsorship opportunities and how to apply.
Contact us
If you have any questions, email nswseniorsfestival@dcj.nsw.gov.au.
Senior's Festival 2026 Exhibitor video
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