Advertising campaigns up to $250,000

Even paid boosts on social media and recruitment ads are subject to advertising rules and regulations. Know what rules apply to your campaign and your responsibilities.

In brief

You are legally required to:

comply with the act, regulation and guidelines
get a compliance certificate (in most cases)

You should also:

use the evaluation framework throughout the campaign cycle
plan and book advertising via the Media Agency Services (MAS) agreement

Read below for more information.

Complying with the Act, Regulation and guidelines

Government advertising must be apolitical, which means it can’t be designed to influence support for a political party, minister, member of parliament or candidate.

In addition to being apolitical, government advertising must be:

accurate
presented in a fair and accessible manner
in line with branding guidelines
sensitive to cultural needs and issues, and reflect the cultural and linguistic diversity of NSW
respectful in the portrayal of gender and sexuality
inclusive of people with a disability

These rules are set out in the advertising guidelines (PDF, 72.38 KB) and legally required under the Government advertising act 2011 and Government advertising regulation 2018.

The advertising guidelines (PDF, 72.38 KB) also set out the range of objectives advertising can achieve, as well as the standards and principles you should observe when planning, developing and managing NSW Government advertising campaigns.

NSW is one of the most culturally and linguistically diverse states in the world. Government advertising must be sensitive to cultural needs and issues, and reflect the cultural and linguistic diversity of NSW.

In addition:

At least 7.5 per cent of an advertising campaign media budget is to be spent on direct communications to multicultural and Aboriginal audiences. Spend may be on media or non-media communication activities (e.g. events, participation at cultural festivals, direct mail, competitions and websites)
Agencies should also report on these activities as part of the Multicultural Policies and Services Program reporting requirements.

There are approximately 1.3 million people with disability in NSW. Awareness of the communication requirements for people with disability is one of the principles covered in the guidelines.

Under the Disability Discrimination Act 1992, agencies must ensure that people with disabilities have the same fundamental rights to access information and services as others in the community.

Agencies should consider:

images that are used in advertising are representative of the NSW population and include people with disabilities where appropriate
captioning television and other multimedia advertising, and AUSLAN interpretation for people with hearing impairment
accessibility requirements for websites
information is designed for people living with intellectual disabilities and available in multiple accessible formats.

The Disability Inclusion Act 2014 requires NSW Government departments and agencies to develop and put in place their own Disability Inclusion Action Plan. Refer to your Disability Inclusion Action Plan when planning a Government advertising campaign.

Compliance certificates

The compliance certificate is a short statement signed by the head of your agency (unless exempt) that confirms the government advertising campaign:

complies with the Act, Regulation and advertising guidelines (PDF, 72.38 KB)
contains accurate information
is necessary to achieve a public purpose and is supported by analysis and research
is an efficient and cost-effective means of achieving the public purpose.

It must be completed before your advertising starts.

You can use our compliance certificate template (DOC, 47 KB) or prepare your own.

Advertising compliance certificates must be publicly available and (free of charge) on the agency's website.

You don’t need a compliance certificate for routine advertising under $250,000 (ex GST) as long as:

the advertising is approved by an ‘authorised officer’ and any other approver as determined by your delegations manual.
the authorised officer is satisfied that the advertising complies with the Government Advertising Act 2011, the Regulation, and the advertising guidelines (PDF, 72.38 KB).

What is 'routine advertising'?

Routine advertising is defined in Section 7 of the Regulation as

information about routine matters relating to the provision of services, including notification of service changes
information about requirements imposed on persons
community announcements or notices about community events or activities;
notices or announcements required to be made by or under any law;
recruitment notices
government tender or procurement notices.

Which media agency to use?

All routine advertising such as recruitment and public notices are booked through Blaze. For other advertising campaigns, use the media agency aligned to your (NSW Government) agency.

See 'agency contacts' for each media agency's contact details. If you don't know who to talk to, contact the campaign performance team.

A good brief is essential

See 'agency contacts' below for each agency's briefing form.

Aim for a detailed and clear brief that includes:

background information
brand information
possible competitive challenges
past learnings
campaign objectives
target audience
broader communications strategy
campaign logistics and budget
in-market dates and timelines.

Depending on the scope and size of the brief, the MAS agency may recommend different levels of their planning service with varying timelines.

The MAS agencies must provide you a costed scope of work (SOW) for their media strategy and planning services, to be agreed prior to commencement of work.

A fully costed media plan is a deliverable of this process – typically provided by them after media recommendations have been prepared and discussed with you.

Agency contacts

Jamie Connolly – Group Business Director
M: 0414 218 296
E: jamie.connolly@wmglobal.com
Website: www.wavemakerglobal.com
Address: 65 Berry Street, North Sydney 2060
Wavemaker's Campaign Briefing Form

www.blazeonline1.com.au to place a request through their online booking form
www.blazeonline2.com.au to directly plan, place, track and manage your advertising campaigns via an online portal. If you have not used this portal before you should first contact the Account Manager.

Liz Pride - Account Manager
M: 0439 424 131
E: Liz.Pride@blazeadvertising.com.au
Address: 65 Berry Street, North Sydney 2060

James Dixon – Chief Digital Officer
M: 0410 497 229
E: j.dixon@atomic212.com.au
Website: www.atomic212.com.au
Address: Level 1 Pier 8/9, 23 Hickson Road, Walsh Bay, NSW, 2000
Atomic 212 Campaign Briefing Form

Damien Terakes, Client Services Director
P: 8248 5000 | M: 0411 865 920
E: Damien.Terakes@havasmedia.com
Website: www.havasmedia.com
Address: 121 Harrington Street, Sydney NSW 2000
Havas Campaign Briefing Form

Rosie Plunton - Business Director
P: 9692 2348 | 0448 184 759
E: Rosie.Plunton@omd.com
Website: www.omd.com/australia
Address: 32 Pyrmont Bridge Road, Pyrmont Sydney 2009
OMD Campaign Briefing Form

Steven Burt - Senior Client Director
P: 9994 4317 | M: 0419 225 325
E: steven.burt@umww.com
Website: www.umww.com
Address: 100 Chalmers Street, Surry Hills Sydney 2010
UM Campaign Briefing Form

Buying communications services

The Advertising and Digital Communications Prequalification Scheme (the Scheme), lists approved communications service providers.

Please note: This scheme is now accepting new applications. The Scheme has increased the number of capabilities and updated the types of services available for prequalification. This will make it easier for NSW Government departments and agencies to find approved suppliers that match their needs. Existing service providers who wish to remain prequalified must also reapply. Applications can be made on tender.nsw.gov.au.

Quotes

Additional to any guidelines specific to your department, the following procurement rules apply when using a service provider on the Scheme:

If the cost is between $50,000 and $150,000 you need one quote.
If the cost is more than $150,000 you will need three quotes.

Formalise your agreement

We recommend using a standard form of agreement to formalise your agreement with a scheme service provider.

Types of capabilities

market research
strategy
marketing and campaign services
public relations
social media
Indigenous communications and engagement
CALD communications and engagement
visual communications

written communications
digital communications
production

Please refer to the Scheme Conditions for more information about the capabilities and services available for prequalification.

Supplier	Name	Position	Phone	Mobile
303 Lowe MullenLowe	Matthew Clarke	Managing Partner		0418 295 678
3rdspace	Rob Logan	Ideas Director	02 9319 1997
72andSunny	Tara Jaijee	Business Development Director APAC		0423 737 826
Abnorml Pty Ltd	Simon McGrath	Partner		0422 944 662
Actualise Design	James Hazelton	Managing Director	02 8052 9568
Adcorp Australia Limited	Suzie Grdanovski	Head of Agency	02 8524 8522	0449 903 567
ADDIE Studio	Adam Plucinski	Creative Director		0421 896 838
Adelphi Digital Consulting Group	Kris Croucher	Executive Creative Director	02 8394 6888
Adrenalin Media	Bernie Johnson	Director	02 9280 0550
AFK Company	James Sugrue	Founder	1300 305 889	0423 334 488
Agent99 PR	Sharon Zeev Poole	Director	02 9779 0999	0401 811 930
Alphabet Studio	Johanna Bredberg	Project Manager	02 9212 6746
Andrew Hoyne Design	Lee Valentine	Partner & Group Director, Business Development	02 9212 2255
Anna Zhu	Anna Zhu	Owner, Lead Creative	0421 306 611
Apparent	Phillip Smith	CEO	02 9901 4417
Appetite Communications	Andrea Mortensen	Director	02 9922 3556	0401 642 650
Arc Public	Matthew Hurst	Senior Communications Consultant	02 8280 9100	0423 396 685
Art of Multimedia	Beata Kade	Managing Director		0416 007 089
Arthouse Creative	Sean Dunphy	Creative Director	02 9819 7100	0414 650 577
ASAP Plus Australia Pty Ltd	Schalk van der Westhuizen	Chief Operating Officer		0488 007 191
Bake Agency	Jamie Andrei	Director		0449 947 731
Balarinji	Shannon Valantine	Business Development Manager	02 9908 2416	0434 987 413
Bashful Advertising	David Astwood	General Manager	02 9280 0808	0410 836 979
Bastion Banjo Pty Ltd	Andrew Varasdi	Managing Partner	02 9922 6060	0408 349 578
Bastion Brands	Gemma Tugby	Group Account Director	0416 860 364
BBE CREATIVE PTY LTD	Adam Beaupeurt	Managing Partner		0407 836 558
Because Creative Experiences	Meredith Crammer	Managing Director		0435 270 461
Being Group	Kerry Neethling	Principal	02 9816 4068	0410 441 972
Bendalls Group	Fi Bendalls	CEO		0431 032 426
Big Red Communications Group	Daniel Ingall	CEO	02 8320 0288	0412 475 575
Blackfisch Films	Rodrigo Vidal Dawson	Senior Producer	02 4932 7722	0408 585 222
Bluegrass Consulting	Rodd Pahl	Managing Director		0411 607 520
BMF Advertising	Georgia Suttie	Business Director		0413 454 499
Boatshed Media	Andrew Hunter	Director		0418 401 406
Bolder Creative	Gary Matodes	Director		0451 119 361
Brand Expression Pty Ltd	Rowan Jacob	Director		0411 857 149
Brand Matters	Simon Cubbin	Client Services Director	02 9954 7900	0413 343 374
Brandalism	Tracy Fitzgerald	Managing Director	02 8964 0155	0410 197 018
Breakthrough Australia	Jeremy Scott	Senior Account Manager	02 8042 8100	0419 467 546
Brilliant Digital	Pete Croucher	Sales Director	02 9939 5223	0404 208 975
C3X	Marcus Tehan	CEO	1300 239 200	0412 310 326
Canvas Group	Rose Castillo	Creative Partner	02 9267 1771	0404 020 155
Caravel Content	Daniel Parsons	Digital Content Producer	0432 882 528
Castleford Media Pty Limited	Kate Davidson	Managing Director	02 8973 1904
Catalyst VR Pty Ltd	Jessica Gilroy	Director of Client Services		0424 044 721
Certainty Principle	Greg Caleo	Sales Director		0404 014 925
Channelzero	Mikey Taylor	CEO	02 9818 8800	0405 645 612
Cheeky Little	Isla Curtis	Producer		0434 525 181
CHELLO AGENCY PTY. LTD	Lindsay Rogers	Managing Director	02 9953 7870	0421 755 780
Circul8	Alana Stocks	Managing Director	02 9331 6685	0413 699 620
Circus Primary Pty Ltd	Maria Matheos	Managing Director	02 9954 6777	0412 026 743
Clemenger BBDO	Emily Perrett	Managing Director		0411 664 564
Clockwork Films	James Cohen	CEO	02 8096 1830	0414 649 129
COLUMBUS AGENCY PTY LTD	Daniel Tobin	National Head of Solutions Strategy	02 8094 7519
Common Ventures Pty Ltd	James Crawley	Director		0400 884 385
Cooper Films	Brendan Cooper	Managing Director	02 6366 3330	0448 552 147
Cornerpoint Studios	Adryan Daynes	Managing Director	02 9029 0400
Crackler	Shannon Roman	Managing Director		0431 187 967
Cultural Partners	Rick Yamine	Managing Director	02 8752 7688	0412 412 955
Cultural Perspectives	Giuseppe Migliorino	Managing Director	02 8585 1313	0411 137 700
CULTURE SHOCK MARKETING PTY LTD	David Clune	Social Media Strategist		0434 192 775
Cummins & Partners Sydney	Dan Ingall	Managing Director		0412 475 575
Curated Content Agency	Cath Pope	Chief Creative officer	03 9415 9283	0413 472 663
Cypha Interactive	Daniel Christos	Director		0414 748 043
Dave Clark Design Associates Pty Limited	Dominic Guthrie	General Manager	02 8416 0000	0419 155 386
DDB Entertainment	Siobhan Rennie		02 8260 2222
Design Davey	Jeff Davey	Director	02 9131 8800	0410 650 885
DesignStreet	Jonty Hardy	General Manager	02 9888 6577	0415 592 737
Designworks	Petr Lang	Business Development Manager		0426 608 401
Digital Crew Pty. Ltd	Qiwen Liang	Director and Co-founder	02 8964 6936	0421 286 316
Digital Storytellers	Mikey Leung	Director		0435 386 589
Disciple Communications	Libby Weston-Webb	Head of Client Service	02 9700 4800
Diverse Communications	Charlie Tannous	Managing Director		0407 979 068
DO.	Andrew Dowling	Managing Director & Founder	02 8014 5566	0455 020 249
DT Sydney	John Du Vernet	Managing Director		0414 262 737
Eardrum	Ralph van Dijk	Founder, Creative Director		0406 998 511
Eclipse Events & PR	Tracy McKelligott	Managing Director		0415 499 409
Edge Agency	Fergus Stoddart	Commercial Director		0414 867 622
Editor Group	Grant Butler	Managing Director		0414 720 720
Ellis Jones Consulting	Laura May	Associate Director	03 9416 0046
Elton Ward Creative	Simon Moore	Creative Director	02 9227 9700	0403 046 556
Embrace Society	Paula Masselos	Managing Director	02 8090 7737
Emotive Content	Ben Keep	Chief Operating Officer	02 8014 5657	0409 938 675
End of Work	Goran Momircevski	Director	02 8068 2755	0400 819 819
Engaging Communications	Rufus Gordon	Digital Services Manager	02 9922 3438	0416 703 131
Enigma Communication	Lisa Sutton Gardner	Founder & Director	02 4926 4999	0411 555 336
Explanimate! Pty Ltd	Travis Hunt	Creative Director	07 3503 1465	0421 762 215
Filtered Media	Paula Cowan	General Manager	02 8355 3130	0414 807 042
First Light Pty Ltd	Peter Price	Managing Director		0417 996 600
Fluffy Cloud Media Pty Ltd	Lisa Marriott	Producer/Director		0499 688 068
Focus Creative	Ralph Carlos Jonmundsson	Business Owner	02 8580 0419
Folk Pty Ltd	Michael Broadhead	Managing Director	02 95578122
For the people	Damian Borchok	Co-Founder		0437 478 586
Found At Sea	Daniel Trotter	Managing Director		0405 308 496
Freckle & Partners	Tiffany Frecklington	Director	02 8353 8102	0412 913 006
GHO Sydney	Peter Hosking	Director	02 9087 1266
Global Pictures	Ben Kumanovski	Owner	02 9188 0835	0413 123 497
GoodChat TV	Tom Maclachlan	Director		0401 310 635
Greater Leads	Joel Brown	Director	02 8003 3026	0414 068 552
Guts Creative	Kara Sullivan	Director		0408 388 523
Hackett Films Pty Ltd	Marcel Varnel	Executive Producer		0418 116 625
Hard Edge	Andrew Hardwick	Managing Director	03 9245 9245	0417 334 399
Hardman Communications	Sue Hardman	Managing Director	02 9748 1002	0405 269 147
Heard Agency	Paul Heard	Managing Director	02 8279 7861	0434 674 208
Heckler	Will Alexander	Director	02 8202 7200	0466 909 733
Hello Social	Max Doyle	Managing Director	02 8889 3930	0420 591 554
Highway 101	Dana Minter	Director	02 9380 4911	0411 669 952
Hinterlands	Chris Blown	Director	1300 887 062	0438 324 436
Hixon Films	Catherine Weinress	Producer		0428 986 681
Horizon Communication Group	Liz McLaughlin	Director	02 85725600
House of Kitch Communications	Samara Kitchener	Director		0412 662 308
Hyland Communications	Virginia Hyland	CEO	02 8484 5555
Icon Agency	Joanne Painter	Managing Director	03 96424107	0412614568
Icon Visual Marketing	Joe Papadatos	Managing Director	1300 138 984	0414 372 189
Ideaseed Pty Ltd	Petrea Doyle	Business Development Manager		0412 308 733
Impress Design	Nathan Yiangou	Director	02 9279 0022
Infinity Squared	Tom Phillips	Managing Director		0414 147 662
INFODEC PTY LTD	Joanne Ryan	Managing Director	02 9531 5595	0421 059 866
Integral Design	Alastair Moir	Director	02 9519 4392	0412 046 461
Iris Worldwide	Peter Clifton-Smith	Managing Director	02 8377 8856
Isobar Communications	Thomas Tearle	General Manager - Sydney & Canberra		0426 881 877
J. Walter Thompson Sydney	John Gutteridge	CEO		0407 331 379
Jack Morton	Vinny Panchal	VP, Director of Client Services		0410 767 113
JimJam Ideas	Andrew Crocker	Executive Creative Director	02 9363 3188
JJ Splice Digital	Dean Francis	CEO	02 9090 2700	0417 144 669
JMR Creative Design	Peter May	Director	02 9736 3777	0418 177 704
JSD Agency	Joel Spencer	Director	02 9331 4258	0417 464 303
Kalido Marketing Services	Ian Harding	Strategic Account Executive	02 9089 8550
Kazbar Creative	Bernadette Barrett	Director	02 8413 1555	0404 032 330
King Creatives	Richard King	Director	02 9482 4408	0466 630 624
L+L Design & Production	Lisa Kellar	Creative and Company Director	02 9908 4188	0414 476 854
Laundry Lane Productions	Alexandra Cordukes	Director		0421 047030
Leo Burnett	Peter Bosilkovski	Client Services Director	02 9925 3555
Lights Camera Business	Sarah Steel	Video Producer	02 9188 8804	0478 177 429
Limelight Creative Media	Ian Hamilton	Creative Director		0418 691 299
Lost Art Pty Ltd	Axel Moline	Director		0413 839 251
Loud	Lorraine Jokovic	CEO	02 9964 7000
Loulaki Blue	Deborah Cox	General Manager	02 9938 3399	0421 997 728
M&C Saatchi	Sam Kingsley	Business Development Manager	02 9019 6684
Magpie Creative Pty Ltd	Joe Hughes	Managing Director, Producer		0421 757 347
Mammal Advertising	Adrian Leppard	Managing Director	02 9555 5035	0420 971 414
Manidis Roberts	Romina Cavallo	Practice Leader	02 9248 9898	0420 307 754
Marcel (previously Publicis Mojo)	Ryan Bernal	Director of Client Services		0449 192 067
March Digital Pty Ltd	Chris Walker	Managing Director		0416 279 154
Marzipan Media	Ben Adams	Director of Digital Engagement		0406 063 861
Maverick Marketing	Cameron Marks	Director	02 9955 5522
McCann	Hazelle Klonhammer	Managing Director	02 9994 4000	0466 474 153
Melhuish & Co	Julian Melhuish	Director	02 9698 4721	0407 411 697
Mememe Productions	Catherine McQuillen	CEO	02 6661 9178	0427 619 178
Messy Design	Nerida Yagan	Studio Manager	02 9280 4996	0418 210 609
Metric Labs	Vincent Maneno	Director	02 9098 4373	0406 024 649
Milestone Creative Australia Pty Ltd	Alana Hay	Managing Director	02 9518 3758	0410 441 043
Momentum² / Intuitive Communication	LYNETTE TUIT	Principal	02 9212 2000	0405 160 275
Monogram Design Pty Ltd	Amy Nadaskay	Founder and ECD	02 8004 6423	0405 002 191
More Than Human	Alan Lippert	Creative Director		0407 667 155
MPC Digital	Mark Cleary	Director		0400 469 004
MultiConnexions	Georgina Lionatos	Account Director		0414 426 374
Multicultural Marketing & Management	Jessie Wong	Director	02 9687 6788
Naked Communications	Tim Kirby	Managing Director	02 9213 3412	0414 013 743
Newcast Pty Ltd	Damien Maher	Director	02 6171 4144	0429 839 991
Niche Group Services Trust	David Morgan	Managing Director		0417 683 061
Noble Brands Worldwide	Monty Noble	Executive Creative Director	02 8028 6464	0421 413 801
Now Screen Pty Ltd	Mark Silcocks	CEO	02 8356 1999	0413 888 685
Ogilvy	Nathan Quailey	General Manager	02 9373 6333
OMDIGI Group	Vicki Iszatt	Digital Director		0405 810 555
oOh! Edge	Guy Marshall	Managing Director		0402 079 207
Orchard Marketing	Andrew Antoniou	Managing Partner	02 9339 4333	0414 746 690
P2 Content Agency	David Flanagan	Director of Content & Strategy	02 9555 1818	0405 152 543
Paper Monkey	Mr Ben Lopez	Director	02 6202 8000	0417 492 560
Paper Moose	Nick Hunter	Creative Director	02 9045 1485	0400 499 881
Passionberry Marketing	Geoff Main	Managing Director		0449 843 633
Pearshop	Andrew Bettman	Director	02 9318 0200	0413 135 140
Percept Brand Design	Lewis Jenkins	Principal	02 9544 3200	0411 586 000
Pineapple Media Australia	Richard Attieh	Managing Director	02 9966 9596	0407 708 466
Platform	Daniel Abraham	Managing Director	02 9911 7788	0478 768 888
Poem Group	Rob Lowe	Director		0408 249 141
Pollen Digital	Brett Mitchell	Director		0408 442 481
Porter Novelli	Peter Kent	Client Executive Officer	02 8987 2100	0419 297 460
Precinct	Jaime Nelson	Managing Director	02 8585 8126	0407 398 274
Present Company	Marty Wirth	Managing Director		0416 722 074
Production Express Pty Ltd	Nives Sweetman	Director		0409 446 014
PROJECT DESIGNS PTY LTD	Briana Cicchelli	Director		0422 239 416
Psyborg Pty Ltd	Daniel Borg	Creative Director	02 4971 1823	0414 914 087
Punchy Digital Media	Anthony Lam	Director		0402 658 849
Quiip	Heather Hankinson	Business Development Manager	02 8005 8277	0490 181 275
Radical Orange	David den Engelsman	Director	02 8007 7675	0401 614 913
Razorfish	Brett Thompson	Publicis Sector Vertical Lead		0405 301 013
Really Useful Crew	Harley Tesoriero	General Manager		0402 244 433
Reborn	Sabir Samtani	Director	02 8507 6890	0433 182 950
Red Ark Marketing	Liz Rowell	Managing Director	02 9437 1377
Red Engine SCC	Andrew Killey	Group Account Director	02 9922 4464	0452 393 006
Republic of Everyone	Ben Peacock	Founder and Partner	02 8097 8746
ROWLAND. PTY LTD	Ms Jo Osborne	General Manager	07 3229 4499	0407 739 934
Saatchi & Saatchi	Charmaine Andrew	New Business Director	02 8264 1230	0423 791 852
Sierra Marketing	Marion Di Benedetto	Managing Director	02 9280 3162	0415 469 269
Six Black Pens	Oli Vickery	Creative Director	02 8866 2030	0414 566 736
Slik	Jon Lester	Sales Director		0404 433 740
Small Multiples Pty Ltd	Andrea Lau	Director, Founder	02 9037 0376	0433 773 406
Soap	Thomas Tearle	General Manager – Sydney & Canberra		0426 881 877
Soekov Media Pty Ltd	Daniel Soekov	Director		0412 900 121
Solitaire Australia Consulting	Tina Irving	Consultant		0403 487 179
SomeOne in Sydney	Rosie Brennan	Account Director	02 8004 5532	0421 278 226
Sonic Sight	Geoff Anderson	Director	02 9888 1110	0419 244 447
Soss Creative	Stephanie Moss	Managing Director		0412 254 230
Sparro	Cameron Bryant	Partner	02 9212 7040
Spatial Media	Aaron Bernard	Creative Director		0431 332 882
Stem Matters	Kylie Ahern	CEO		0416 196 942
Storyation	Mimi Cullen	Commercial Director		0439 319 091
Strategic Minds Communications	Andrew Meier	Sole Director		0415 506 151
Suddenly	Maxine Bengad	Client Services Director	02 9288 2636	0416 855 996
Swift Digital/Leapfrog	PAUL HODGSON	Director		0411 866 033
SYMPLR (Digital Native)	Matt Gardan	Director		0413 766 333
Tactical Directions	Darren Drew	Managing Director		0411 601 771
The Affinity Partnership	Luke Brown	CEO		0419 401 581
The Brand Pool	Lynn Poole	Managing Director	02 4962 1630	0418 491 421
The Colour Club	Nick Mitchell	Director		0413 947 355
The Copy Collective	Maureen Shelley	COO	02 8084 6600	0412 741 186
The Daylight Agency	Chris Gray	Managing Director	02 8235 7600	0410 535 999
The Dylan Agency	Luke Parry	New Business Manager		0448 722 320
The Hallway	Jules Hall	Managing Partner		0422 713 035
The Healthy Brand Company	Rachel Bevans	Managing Director		0467 441 841
The Lifestyle Suite Creative	Casey Beros	General Manager	02 9327 6377	0408 030 184
The Monkeys	Matthew Michael	Managing Director	02 8665 4200
The Otto Empire Pty Ltd	Jo de Fina	Executive Producer	02 9052 9096	0413 863 944
The Red Agency	Jackie Crossman	Principal	02 9963 7711	0402 218 662
The Signal Box	Adam Roberts	Producer & Account Manager		0430 034 234
The Village of Useful	Emma Levine	Client Service Director		0401 806 234
The Works	Douglas Nicol	Partner		0411 114 625
THEDUBS	Jo Hurl	Commercial Director	0478 075 006
Theo+Theo	Clare Theophane	Creative Director		0405 357 713
Thetwodogs	John Johnsen	Managing Director	0417 209 489
Think Creative Agency	Kelly Goodin	Managing Director	02 8068 2293	0407 948 530
Thinkerbell Pty Ltd	Margie Reid	Managing Partner	03 8353 0590	0414 643 616
Thinksmart Marketing	Janine Pares	Managing Director	1300 780 100	0405 113 861
Three Blocks Left Design Pty Ltd	Kylie Hannaford	Company Director	02 9332 3515	0401 449 935
Three Wise Men Communications Pty Ltd	Randal Glennon	Managing Partner		0414 541 859
Tick Yes Pty Ltd	Peter Applebaum	Managing Director	02 9387 3244	0419 406 720
Tonic Health Media	Jo Anne Tan	Commercial Manager	02 9281 5940	0410 611 082
Traff1k Digital	Michael MacDonald	Head of Sales	02 9098 8209
Transitgraphics	John Mikita	Director	02 6249 1655	0407 008 818
Trovato Design	Sebastian Trovato	Director	02 9955 1958	0419 216 645
True Sydney	Robert Manning	Business Development Strategist	02 8073 9040	0419 698 484
United Yeah	James Anderson	Co-Founder	02 9523 0311	0416 444 523
UpsideDown Productions	Clare Vandine	Director		0411 399 616
Urban Circus Pty Ltd	Daniel Cain	Head of Sales	1 300 161 633	0499 975 332
Urban Media Australia Pty Ltd	Ryan McDonough	Managing Director		0433 194 926
VANDAL	Brenden Johnson	Managing Director	02 8966 5000	0418 448 524
VCCP	Andrew Holt or Elizabeth Barnett	CEO	02 8284 7200	0419 107 110 (Andrew), 0403 023 957 (Elizabeth)
Visual Information	Barry Nichols	Director/ Producer/ Cinematographer	02 9281 0881	0417 214 436
Visual Metrics	Alexander Herlihy	Director		0406 995 332
VMLY&R Group	Peter Collins	Chief Growth Officer	02 9909 4411	0403 032 149
We are Sonnet	Pablo Ostolaza	Director	02 8964 0202	0451 488 775
WE ARE UNITY PTY LIMITED	Ben Da Costa	Creative Director	02 8353 1900	0412 675 329
We Wonder (Wonder Communications)	Adrian Popek	Managing Director	02 8114 9900	0414 426 636
White Space Concepts	Denis Mamo	CEO		0419 991 627
WHITEGREY	Georgie McGarr	Group Director	02 8417 7146	0416 17 16 15
Why Documentaries	Sandra Pires	Director		0418 452 088
Wisdom Graphic Design and Advertising	Mark Wilson	Managing Director	02 4226 5655	0411 256 770
WISEBROWNFOX	Angie Wise	Creative Partner	02 9519 8888	0414 307 470
WiTH Collective	Josh Sandford	Business Director		0434 950 530
Wonder Communications	Adrian Popek	Managing Director	02 8114 9966	0414 426 626
Wunderman-Bienalto	John Gutteridge	CEO		0407 331 379
Wyhldfisch Productions	Sharon Huston	Business Director		0408 978 001
Xavier Advertising	Neville Rossiter	Account Director - Government	02 8814 7244	0427 437 530
Yell Creative	Nigel Roberts	Managing Partner	02 9310 1444	048 861 4571
ZSPACE	Angela Kargilis	Executive Producer	02 9212 6777	0422 551 990

Recruitment, procurement and public notices

Speak with your people and culture division before advertising.

If you will be placing the advertisement, contact Blaze for advice about media options available, costs, geographical coverage of various newspaper titles, dates of publications, booking deadlines, circulation and readership if needed.

Public notices appear on a weekly basis (Wednesday) in the Sydney Morning Herald and Daily Telegraph.

Contact Blaze for advice about media options available, costs, geographical coverage of various newspaper titles, dates of publications, booking deadlines, circulation and readership if needed.

Procurement notices including requests for tender, requests for quote, requests for information and expressions of interest are advertised on the NSW Government e-Tendering website.

Contact the NSW Procurement Service Centre on 1800 679 289 or email nswbuy@treasury.nsw.gov.au. Press advertising of tenders is discouraged.

Expenditure reporting

The Government advertising team request information about advertising expenditure from government agencies as needed, including estimated forward expenditure and final campaign costs.

An updated report is published (every six months) on our website with details of advertising media expenditure by government agencies.

We encourage you to publish information about your own advertising programs on your websites. Information may include advertising rationale, objectives, costs and outcomes.

Helpful resources

Need advice?

The NSW Government Communications team can offer advice on government advertising requirements.

Contact the all of govt advertising team

On this page

In brief

Complying with the Act, Regulation and guidelines

CALD and Aboriginal advertising policy

People living with disabilities

Compliance certificates

When is a compliance certificate not needed?

Which media agency to use?

A good brief is essential

Agency contacts

Wavemaker (part of WPP AUNZ)

Blaze (part of WPP AUNZ)

Atomic 212º

Havas Media

Optimum Media Direction (OMD)

Universal McCann (UM)

Buying communications services

Quotes

Formalise your agreement

Types of capabilities

Suppliers on the advertising and digital communications prequal scheme

Recruitment, procurement and public notices

Recruitment

Public notices

Procurement

Expenditure reporting

Helpful resources

Need advice?