The compliance certificate is a short statement signed by the head of your agency (unless exempt) that confirms the government advertising campaign:
- complies with the Act, Regulation and advertising guidelines
- contains accurate information
- is necessary to achieve a public purpose and is supported by analysis and research
- is an efficient and cost-effective means of achieving the public purpose.
It must be completed before your advertising starts.
You can use our compliance certificate template or prepare your own.
Advertising compliance certificates must be publicly available and (free of charge) on the agency's website.
You don’t need a compliance certificate for routine advertising under $250,000 (ex GST) as long as:
- the advertising is approved by an ‘authorised officer’ and any other approver as determined by your delegations manual.
- the authorised officer is satisfied that the advertising complies with the Government Advertising Act 2011, the Regulation, and the advertising guidelines (PDF 72.38KB).
What is 'routine advertising'?
Routine advertising is defined in Section 7 of the Regulation as
- information about routine matters relating to the provision of services, including notification of service changes
- information about requirements imposed on persons
- community announcements or notices about community events or activities;
- notices or announcements required to be made by or under any law;
- recruitment notices
- government tender or procurement notices.
Key dates to note
- Monday 19 September 2022 - All new campaign briefs go to OMD
- Monday 26 September 2022 - All new non-campaign briefs go to OMD
Please direct any questions on the transition of campaigns to your current media agency in the first instance and queries on the MAS transition in general to the campaign performance team.
A good brief is essential
See below for OMD's briefing form.
Aim for a detailed and clear brief that includes:
- background information
- brand information
- possible competitive challenges
- past learnings
- campaign objectives
- target audience
- broader communications strategy
- campaign logistics and budget
- in-market dates and timelines.
Based on your brief and timings OMD will provide suitable service deliverables that include but are not limited to a fully costed media plan.
OMD is remunerated for its services via a flat % fee on the media/activity plan. The same flat fee applies to all media plans/activity regardless of size or type. More info on the OMD contract scope can be found here.
Choose a communications services provider (for non-media planning and buying)
Applications for the Advertising and Digital Communications Scheme (SCM2701) are currently paused in preparation for the update to the NSW Government e-tendering platform. As of February 2023, new scheme modules will become part of the NSW Supplier Hub and all Scheme memberships will be managed through here.
Applications for SCM2701 will reopen in February 2023.
The Supplier Hub is the central gateway to access whole-of-government procurement systems including eTendering and our new schemes module. Registration with Supplier Hub is now a mandatory requirement for all NSW Government suppliers. Suppliers can sign up via the Supplier Hub.
The Advertising and Digital Communications Prequalification Scheme (the Scheme) lists prequalified advertising and digital communications service providers across a range of fields, including but not limited to, video production, market research and graphic design.
- Makes it easier for NSW Government departments and agencies to source approved suppliers for a range of marketing communications services
- Gives marketing service providers with relevant and proven expertise the opportunity to deliver work for NSW Government
- Helps aggregate government spending to ensure value for money.
- market research
- marketing and campaign services
- public relations
- social media
- Indigenous communications and engagement
- CALD communications and engagement
- visual communications
- written communications
- digital communications
Please refer to the Scheme Conditions (DOCX 102.08KB) for more information about the capabilities and services available for prequalification.
Additional to any guidelines specific to your department, the following procurement rules apply when using a service provider on the Scheme:
- If the cost is between $50,000 and $150,000 you need one quote.
- If the cost is more than $150,000 you will need three quotes.
Formalise your agreement
We recommend using a standard form of agreement (DOCX 61.68KB) to formalise your agreement with a scheme service provider.
Please check with your Department’s Procurement Team if any procurement rules apply.
Suppliers on the Advertising and Digital Communications Prequalification Services Scheme
Find the complete list of suppliers who have been approved for the Advertising and Digital Communication Services Prequalification Scheme.
Please note: This scheme is now accepting new applications. The Scheme has increased the number of capabilities and updated the types of services available for prequalification. This will make it easier for NSW Government departments and agencies to find approved suppliers that match their needs. Existing service providers who wish to remain prequalified must also reapply. Applications can be made on tenders.nsw.gov.au.
If you engage with Suppliers on the Scheme, we ask that you contact the campaign performance team and provide the following details upon engagement:
- Buyer Name
- Buyer Government Department/Agency
- Purpose of Scheme Engagement
- Supplier(s) Name
- Capabilities Utilised (please select from the 11 capabilities offered on the Scheme)
- Budget Estimate (including GST)
The NSW Government Communications team can offer advice on government advertising requirements.